Publishers need to consider local trends in order to capitalize on the market.Outside of gaming apps, the most popular downloaded categories of apps are tools (23%), social (9%), entertainment (9%), and music (4%).In 1H 2016, this category accounted for 20% of all apps downloaded during the period. Gaming app downloads increased its share of total app downloads.The 9Apps report highlights key findings for the Indian market: This number is expected to grow to 20 billion in 2020. Nevertheless, the total number of apps downloaded is projected to grow a staggering 92% from 2014, to reach almost 8 billion in 2016, according to App Annie.
To learn more and subscribe, please click here.ĭaily app downloads in India saw a 16% increase during the first half of 2016, according to a new report from 9Apps, a third-party Android app distribution platform.Īs more apps are introduced to the Indian market, download growth may slow as it has in maturing markets. This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. Account icon An icon in the shape of a person's head and shoulders.
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